Content
Warmachine.

THE PROJECT

A continuing stream
of product stories.

“Content Warmachine” was the internal name for the NOVRITSCH shorts project. My involvement ran from April through October 2026. The work spans product demonstrations, sound-led ASMR, explainers and playful short-form ideas, published across YouTube, Instagram and Facebook.

My role covered the production process: coordinating ideas and plans, filming material, shaping the edit and preparing thumbnails and metadata. Depending on the piece, I handled the full production or contributed specific parts alongside the NOVRITSCH team. Individual credits are listed below.

For brands with a steady flow of products and stories, this is the kind of ongoing content support I offer: a creative partner who can develop a short from the idea, work with existing footage or take it through production.

SHORTS / OVER ONE MILLION

Four shorts.
Over a million views each.

Each of these four NOVRITSCH shorts exceeded one million combined views and plays across YouTube, Facebook and Instagram. I handled the concept, filming and editing for all four.

▶ Watch on YouTube ↗

SSR249 ASMR

CONCEPT / FILMING / EDITING

An ASMR reel built around the SSR249’s details and sounds. I handled the concept, filming and finished edit.

1,665,307 combined views and plays across YouTube, Facebook and Instagram.

▶ Watch on YouTube ↗

SSG11 Dummy Mag

CONCEPT / FILMING / EDITING

A product demonstration built around the SSG11 dummy magazine. I developed the concept, filmed the reel and completed the edit.

1,161,367 combined views and plays across YouTube, Facebook and Instagram.

▶ Watch on YouTube ↗

SSQ4 ASMR

CONCEPT / FILMING / EDITING

An ASMR short built around the SSQ4’s details and sounds. I developed the concept, filmed the footage and completed the edit.

1,005,143 combined views and plays across YouTube, Facebook and Instagram.

▶ Watch on YouTube ↗

SSR249 ASMR #2

CONCEPT / FILMING / EDITING

A second SSR249 ASMR short, taken from concept through filming to the finished edit.

1,004,468 combined views and plays across YouTube, Facebook and Instagram.

All four shorts above one million in the verified results below are featured here. Lifetime platform counts checked 14 October 2026; combined totals include repeat views and overlapping audiences across platforms.

THE WIDER IMPACT

Millions of views.
Part of NOVRITSCH’s return to growth.

I contributed short-form production to NOVRITSCH’s wider content programme as the business returned to year-on-year revenue growth in 2026, following declines since 2023.

The company’s review linked increased audience watch time with stronger sales outside product launches. My contribution supported the programme’s ongoing short-form output.

Selected published work I produced or contributed to has recorded 12.6 million combined views and plays, representing just part of my wider output for NOVRITSCH.

Business performance reflects January–September 2026 and the wider company. Audience figures cover selected published work checked 14 October 2026. See the measured sample and individual credits ↓

MY CONTRIBUTION

From an idea
to a finished short.

THE RECORDED RESULTS

12,645,962
tracked views/plays.

Across a selected sample of 37 published NOVRITSCH shorts and their 115 verified platform uploads: 1,349,028 YouTube views, 8,752,109 Facebook plays and 2,544,825 Instagram views.

The 37 shorts in this viewing-data sample are not my total output for NOVRITSCH. The documented minimum covers contributions to at least 66 distinct shorts, including delivered edits awaiting review, unpublished work and production coordination. Revisions and cross-posts are counted within their original production.

Source links and individual contribution credits are included for every tracked upload above. These are lifetime platform counts checked 14 October 2026 and include repeat views and overlapping audiences across platforms. They do not represent unique viewers. Platform totals continue to change.